GREATS / by andrew morales

For NYFWM I had the opportunity to partner up with GREATS brand. They are a Brooklyn Born sneaker brand established in 2013. And in the past couple of years they have had tremendous success.

GQ states "Shaking up the sneaker to store inventory flow" and FORBES "GREATS is building the next great footwear company."

A comfortable AND stylish shoe is hard to find, especially at GREATS price point. During Men's Fashion Week I had three pairs in my rotation. I had The Midwood  ; a rugged hybrid sneaker that could handle any terrain, The Pronto ; a top craftsmenship shoe with style, and The Wooster ; a slip-on shoe with classic style and construction. 

 Photo Credit Emilio Alexander

I couldn't have collaborated with a better footwear brand for fashion week. I wore all three shoes for at least 10 hours per day. Covering shows that started at 8am, then shooting events that started at 8pm. And my feet felt GREAT.

Photo Credit Eliezer Infante

Be sure to check out their dope collection of Mens AND Women's shoes

http://www.greats.com/